Organized by
Shinawatra University, Thailand
Kamaraj College (Autonomous)
Madurai Gandhi N.M.R. Subbaraman College for Women
SKRGC Academy
LKP Academy
In association with
CAPE Arts and Science College
KR Arts and Science College
Rajeswari College of Arts and Science for Women
RAAK Arts and Science College
About the Conference and Awards
International Conference on Integrated Research & Innovation – 2026
Jointly organized by Shinawatra University, Thailand, Kamaraj College (Autonomous), Madurai Gandhiji N.M.R. Subbaraman College for Women, Rajeswari College of Arts and Science for Women, KR Arts and Science College, Cape Arts and Science College, RAAK Arts and Science College, SKRGC Academy & LKP Academy, Tamil Nadu, India is a prestigious academic event scheduled to take place from February 23 – 26, 2026.
Conferences
The conference will explore emerging themes across a wide array of disciplines:
- Arts: Covering visual arts (painting, sculpture), performing arts (music, dance), and literary arts (creative writing).
- Science: Encompassing physical sciences (physics, chemistry), life sciences (biology, zoology), earth sciences (geology, meteorology), and mathematical sciences.
- Engineering: Including mechanical, civil, electrical, computer, and chemical engineering.
- Medical Sciences: Focusing on general medicine, surgery, pharmacy, nursing, and public health.
- Social Sciences: Delving into psychology, sociology, economics, political science, and anthropology.
- Languages: Exploring linguistics, translation studies, comparative literature, philology, and language pedagogy.
- Management: Highlighting business strategies, human resources, finance, marketing, and operations.
These themes reflect the interdisciplinary approach needed to address complex global challenges and drive innovation.
Awards
The event will also feature Educational Multidisciplinary International Awards, recognizing outstanding contributions across various fields. These awards celebrate excellence in arts, sciences, engineering, medical sciences, social sciences, languages, management, and entrepreneurship, along with achievements by professionals in diverse domains. By honoring educators, researchers, entrepreneurs, and other change-makers, the awards highlight creativity, knowledge, and impactful contributions to society, inspiring collaborative solutions for a better future.
Event Schedule
The conference will span three days, from February 23 – 26, 2026 :
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Day 01 (23 Feb 2026): Arrival Bangkok → Pattaya | Tiger Topia | Alcazar Show | Overnight Pattaya
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Day 02 (24 Feb 2026): Coral Island Tour | Speed Boat | Leisure Time | Overnight Pattaya
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Day 03 (25 Feb 2026): Pattaya → Bangkok | Conference (10:00 AM–3:00 PM) | Overnight Bangkok
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Day 04 (26 Feb 2026): Safari World & Marine Park | Departure from Bangkok
This multidisciplinary conference serves as a unique opportunity to exchange knowledge, celebrate achievements, and foster collaborations across disciplines on both national and international levels.
In Collaboration with
International Journal of Computer Science
SKRGC Publication & Press
LKP Publication & Press
Trueline Research
Media Partners
Spotlight MDU
Makkal Valimai Press
Bright Board Press
List of Paper Presenters
| S.No | Paper ID | Paper Title | Author(s) |
|---|---|---|---|
| 1 | ICIRI 002 | DEEP LEARNING FOR REAL-TIME CYBER THREAT DETECTION | Dr.M.Sathish Kumar |
| 2 | ICIRI 003 | A STUDY ON CYBERSECURITY AWARENESS AMONG COLLEGE STUDENTS | Ms.P.Gayathri |
| 3 | ICIRI 005 | ROLE OF SOCIAL MEDIA MARKETING IN ENHANCING BRAND EQUITY AND PURCHASE INTENTIONS | K.S.Keerthiga |
| 4 | ICIRI 011 | BLOCKCHAIN-BASED SECURE DATA SHARING FRAMEWORK FOR DISTRIBUTED SYSTEMS | Mr.S.Balavetrivel |
| 5 | ICIRI 012 | EXPLAINABLE MACHINE LEARNING FRAMEWORK FOR AIR QUALITY INTELLIGENCE | R.S.Tinu Kumar, Dr.J.Dhilipan |
| 6 | ICIRI 016 | IMPROVING CAPTCHA SECURITY USING TENSORFLOW | R.Menaka |
| 7 | ICIRI 018 | COGNITIVE DEEP LEARNING FOR MEDICAL IMAGE PROCESSING | Dr.E.Synthiya Judith Gnanaselvi |
| 8 | ICIRI 019 | IMAGE PROCESSING PLATFORM BASED ON GUI | T.Veiluvanthal |
| 9 | ICIRI 020 | FPGA-BASED IMAGE PROCESSING SYSTEM | Dr.J.Kalavathi |
| 10 | ICIRI 021 | BEAUTY OF PLANTS AND FLOWERS OBEYS FIBONACCI SEQUENCES | Dr.B.Boomadevi |
| 11 | ICIRI 022 | UTILIZING PYTHON FOR SCALABLE DATA PROCESSING IN CLOUD ENVIRONMENTS | B.Sivaranjani, T.Sivaprakash |
| 12 | ICIRI 023 | VOICES ACROSS CENTURIES: EARLY FEMINIST EXPRESSION IN ANNE BRADSTREET AND SOJOURNER TRUTH | Gajalakshmi.D, Mahalakshmi.S, Ziafathima.S |
| 13 | ICIRI 024 | A SURVEY ON COMPETITIVE EXAMINATION RESOURCES IN PUBLIC LIBRARIES | Abinaya.M |
| 14 | ICIRI 025 | IMPLEMENTATION ON SMART HOMES AND SMART CITIES USING IOT | Arthi.R, Monisha.S, Swarna.K, Yuvaranjani.J |
| 15 | ICIRI 026 | NEUROSYMBOLIC AI: INTEGRATING DEEP LEARNING WITH SYMBOLIC REASONING | K.Thamizharasi, S.Sivailakiya, M.Ranisha, S.Usharani |
| 16 | ICIRI 027 | CLOUD COMPUTING FEATURES, ISSUES, AND CHALLENGES: A BIG PICTURE | Arshitha.S, Thaslima.A, Sanjitha.K, Sagithya.A |
| 17 | ICIRI 028 | TRANSFORMING BUSINESS CLASSROOMS THROUGH ARTIFICIAL INTELLIGENCE | Dr.N.Illambirai, Dr.G.Thenmozhi, Ms.M.Shanmugapriya, Ms.K.S.Keerthiga |
| 18 | ICIRI 029 | AI-DRIVEN ICT IN BLENDED LEARNING | EMN Sharmila |
| 19 | ICIRI 048 | ADAPTIVE MULTI-AGENT LEARNING FOR HUMAN–ROBOT COLLABORATION | Dr.B.Balakumar |
| 20 | ICIRI 053 | AN EMPIRICAL STUDY ON FACILITY LEVEL AT PORT: MEASUREMENT SCALE DEVELOPMENT | Dr.R.Karuppasamy |
| 21 | ICIRI 058 | ANALYSIS OF DEDUPLICATION ON ENCRYPTED BIG DATA WITH HIGH SECURITY | Dr.G.Devika, Dr.S.Shaik Parveen |
| 22 | ICIRI 059 | NOVEL IDEAS IN NANOFLUIDS USING VARIOUS BASE FLUIDS | Mathana Gopal.A, Poongodi.J |
| 23 | ICIRI 060 | DATA-DRIVEN OPTIMIZATION IN LOGISTICS MANAGEMENT | Dr.V.A.Anand |
| 24 | ICIRI 067 | CONSUMER SATISFACTION ON PUBLIC DISTRIBUTION SYSTEM IN VANUR TALUK | A.Kiruthiga, K.Gandhimathi, G.Lathiga, S.Sunitha |
| 25 | ICIRI 068 | CARDIAC DISEASE RISK PREDICTION USING MACHINE LEARNING | A.Faujila Parveen |
| 26 | ICIRI 069 | THE VIDEO PAPER MULTIMEDIA PLAYBACK SYSTEM | G.Priyadharshini, M.Nooriyn, S.Nasreen Banu, R.Pooja |
| 27 | ICIRI 078 | HYBRID WORK MODELS AND ORGANIZATIONAL RESILIENCE: THE MEDIATING ROLE OF EMPLOYEE WELLBEING ON PERFORMANCE OUTCOMES | Dr. Mary Sudharshini Fernando, Mr. Hameed Faiyaz, Mr. Chozhan R |
| 28 | ICIRI 079 | SMART ALGORITHMS, SMARTER TOURISM: THE EMERGING ROLE OF ARTIFICIAL INTELLIGENCE IN TRAVEL WEBSITE SERVICE EXCELLENCE | M.Keertana, Saranya.D, Hariharan K.P |
| 29 | ICIRI 080 | THE EVOLUTION OF BANKING: FROM TRADITIONAL BRANCH SYSTEMS TO DIGITAL AND OMNI-CHANNEL MODEL | Dr. K.E.Deepa |
| 30 | ICIRI 081 | TRANSFORMATION OF URBAN CONSUMER PURCHASE BEHAVIOUR IN THE ERA OF QUICK COMMERCE PLATFORMS | Dr. R. Josphin |
| 31 | ICIRI 082 | WORKPLACE ENGAGEMENT AND ORGANISATIONAL EFFECTIVENESS - AN EMPIRICAL STUDY | Dr.V.Venkatragavan |
| 32 | ICIRI 091 | DIGITAL SUSTAINABILITY AND CONSUMER ENGAGEMENT: EVIDENCE FROM ONLINE GREEN MARKETING | Dr. Padmavathy M, Deshna.J, Vignesh.J |
| 33 | ICIRI 094 | DEVELOPED NATIONS AND THE OUTSOURCING OF HUMANITY: EXTERNALISED BORDERS AS INHUMAN POLICY | Mr. Sagar Gopal Rathod, Dr. Sainath Kabade |
| 34 | ICIRI 100 | HARNESSING PERSONALIZED EMOTIONAL AI FOR ENHANCED CONSUMER ENGAGEMENT IN INTELLIGENT MARKETING | Dr. Thilagavathi.K |
| 35 | ICIRI 102 | A STUDY ON INVESTOR PERCEPTION TOWARDS ONLINE INVESTMENT PLATFORMS | Dr.S.Mahima, Mrs.S.Saraswathi, Mrs.B.S.Sangeetha |
| 36 | ICIRI 103 | AN ECO-CONSCIOUS FEMINIST READING OF KAVERY NAMBISAN’S THE SCENT OF PEPPER | M.Abirami |
| 37 | ICIRI 104 | FEDERATED LEARNING (FL) FOR PRIVACY-PRESERVING CLOUD-EDGE IOT | S.Abirami, B.R.Lavanya, M.Pavithra, P.K.Soundarya |
| 38 | ICIRI 105 | INTERNET OF THINGS FRAMEWORK USING EDGE INTELLIGENCE AND SECURE DATA MANAGEMENT | S.Durgadevi, B.V.Harinika, M.Muthumari, S.Sreeja |
| 39 | ICIRI 106 | DIGITAL ADVERTISING STRATEGY PRINCIPLES BEHIND META & GOOGLE ADS | M.L.Vaishali, M.Shenbaga Devi, K.R.Preethiyanka, T.Mahalakshmi |
| 40 | ICIRI 107 | CROSSING BORDERS, CREATING SELVES: A STUDY OF IDENTITY IN BHARATI MUKHERJEE “THE HOLDER OF THE WORLD” | T.Sivapriya |
| 41 | ICIRI 108 | IMAGE FORGERY DETECTION USING DEEP LEARNING | Divya Bharathi.S, Pavithra.A, Pavithra.M, Sasikala.D |
| 42 | ICIRI 109 | ARTIFICIAL INTELLIGENCE IN GRAPHICS AND UI/UX DESIGN | Aishwarya.T.P, Usha.B, Patham Priya.P, Maduri Tiwari.A |
| 43 | ICIRI 110 | FROM SILENT SUFFERINGS TO FEMINIST CONSCIOUSNESS: A STUDY OF MAHASHWATA BY SUDHA MURTY | S.Premalatha, S.Harini, A.Aarthi, G.Sureka |
| 44 | ICIRI 111 | ADDRESSING EDUCATIONAL GAPS: THE TRANSITION TOWARDS SKILL-BASED LEARNING | A.Abirami, T.K.Vaishnavi, C.Thamarai Selvi, A.Sivasathya |
| 45 | ICIRI 112 | AN ANALYSIS OF LONELINESS AND EMOTIONAL SUPPRESSION IN FIRE ON THE MOUNTAIN BY ANITA DESAI | M.Mahalakshmi, R.Priya, T.K.Rubini, C.Kowsalya |
| 46 | ICIRI 113 | ROBOTICS AND AUTONOMOUS SYSTEMS | J.Apsana, J.M.Sridevi, S.Aarthy, V.Suba Sri |
| 47 | ICIRI 114 | SEARCH FOR SELF IDENTITY AND THE FEELING OF ALIENATION IN CHITRA BANERJEE DIVAKARUNI’S THE VINE OF DESIRE | Mrs.N.S.Srirekha |
| 48 | ICIRI 115 | A STUDY ON EMOTIONAL INTELLIGENCE AMONG WOMEN EMPLOYEES OF PRIVATE SECTOR BANKS IN MADURAI CITY | B.Indhumathi, P.Sivapriya, D.Rithi, K.Prabavathi |
| 49 | ICIRI 116 | A STUDY ON GREEN ACCOUNTING AND SUSTAINABLE BUSINESS PRACTICES | Dr.S.Amsha Lekha, B.Sakthi Saranya, M.Nirendharani, Dharani.B |
| 50 | ICIRI 117 | A STUDY ON IMPACT OF AI ON COMMERCE EDUCATION | M.Divya Dharshini, C.Harinitha, R.Mahasri, M.Meena |
| 51 | ICIRI 118 | A STUDY ON IMPACT OF GREEN MARKETING IN TAMIL NADU | Dr.S.Mahima, M.Veera Nagalakshmi, B.G.Isha, K.Kanagavalli, M.Soundarya |
| 52 | ICIRI 119 | A STUDY ON IMPACT OF ONLINE REVIEW IN BRAND IMAGES | M.Nivetha, P.Chithra, M.Aarthi, L.Kaviya |
| 53 | ICIRI 120 | A STUDY ON MARKETING STRATEGIES FOR ENTERING NEW MARKETS IN FACE CARE PRODUCT | M.Munisha, V.Abinaya, S.Abinaya, V.Raja Preetha |
| 54 | ICIRI 121 | A STUDY ON RELATIONAL DATABASE MANAGEMENT SYSTEMS IN MODERN APPLICATIONS | Dr.K.S.Gomathi, Mrs.N.G.Suganthi, Ms.R.Mahalakshmi |
| 55 | ICIRI 122 | A STUDY ON THE IMPACT OF WORK FROM HOME ON EMPLOYEE PRODUCTIVITY AND MENTAL WELL BEING IN THE IT SECTOR | S.Janani, M.Mani Priyanka, V.Kani, G.Joice Anitha |
| 56 | ICIRI 123 | A STUDY ON THE NEW GST 2.0 FRAMEWORK AND ITS ECONOMIC IMPACT IN INDIA | R.K.Karthiga, C.G.Vasuki, S.M.R.Nidhanya, R.R.Triambikaa |
| 57 | ICIRI 124 | APPLICATIONS OF NEURAL NETWORK-BASED AI IN CRYPTOGRAPHY | Dr.K.S.Gomathi, Ms.R.Mahalakshmi, Mrs.S.Jeyachitra |
| 58 | ICIRI 125 | ARTIFICIAL INTELLIGENCE IN FINANCE: APPLICATIONS AND FUTURE SCOPE | C.Janani, S.Saiswetha, K.Santhiya, P.Kaleeswari |
| 59 | ICIRI 126 | CHALLENGES AND OPPORTUNITIES FOR GREEN TECH STARTUPS: A QUALITATIVE APPROACH | Dr.S.Mahima, Dr.S.Amsha Lekha, S.Sangeetha, G.Karthigai Selvi |
| 60 | ICIRI 127 | INTERFACING QUANTUM COMPUTING SYSTEMS WITH HIGH-PERFORMANCE COMPUTING SYSTEMS | M.Swetha, S.Reetha, K.Ramani, K.Santhana Priya |
| 61 | ICIRI 128 | DETECTION OF FACE MASK AND GLASS USING DEEP LEARNING ALGORITHM | Dr.S.Mahima, Ms.R.Mahalakshmi, Ms.A.S.Sri Harsha |
| 62 | ICIRI 129 | SOME APPLICATIONS OF GENERALIZED CLOSED SETS WITH RESPECT TO IDEAL TOPOLOGICAL SPACES | G.J.Ashadevi, M.Rameshpandi, A.Pandi |
| 63 | ICIRI 130 | ARTIFICIAL INTELLIGENCE (AI): A MODERN CONCEPT FOR MATHEMATICS EDUCATION | S.Divya, G.Mariammal |
| 64 | ICIRI 131 | EDHA: EVENT-DRIVEN HIGH ACCURATE SIMULATOR FOR SPIKE NEURAL NETWORKS | Dr.K.S.Gomathi, Ms.R.Mahalakshmi, Ms.Saranya P |
| 65 | ICIRI 132 | FAKE NEWS DETECTION USING AI (NATURAL LANGUAGE PROCESSING) | K.G.Harini, S.Sneha, N.Miruthula, V.Preethi |
| 66 | ICIRI 133 | HACKING AND TRACKING | S.Bavithra, P.Hamsavalli, P.Ilakkiya, A.Rajakumari |
| 67 | ICIRI 134 | A COMPARATIVE STUDY OF BUYING BEHAVIORS OF GEN Z AND MILLENNIALS IN MADURAI CITY | Saranya Devi K.H, Divya Dharshini.R, Gowshika.T.G, Muthu Meena.S |
| 68 | ICIRI 135 | IMPACT OF AI ANALYTICS ON BLOCKCHAIN DATASTREAMS IN AUDIT TECHNIQUES: A QUANTITATIVE AND QUALITATIVE ASSESSMENT | K.S.Virusa, K.S.Vaisiya, R.Vijayalakshmi, K.K.Indhumathi |
| 69 | ICIRI 136 | THE FUTURE OF DIGITAL COPYWRITING | M.Sandhiya Eswari, K.R.Rashmika, S.Meenakshi, R.Rathika |
| 70 | ICIRI 137 | SOFTWARE QUALITY & ENGINEERING PRACTICES – SOFTWARE ARCHITECTURE PATTERNS | K.K.Keerthana, G.Ilakkiyajothi, T.V.Lavanya, A.Vanitha Sri |
| 71 | ICIRI 138 | THE FUTURE OF DIGITAL COPYWRITING | M.Sandhiya Eswari, K.R.Rashmika, S.Meenakshi, R.Rathika |
| 72 | ICIRI 139 | THE IMPACT OF GENERATIVE AI ON CONSUMER PURCHASE INTENTIONS IN SOCIAL COMMERCE PLATFORM | Dr.S.Mahima, R.Rithushree, R.Shanmuga Priya, A.Nafila Begam |
| 73 | ICIRI 141 | முருகனும் ஆறுபடை வீடுகளும் | S.K.ரூபினி |
| 74 | ICIRI 142 | குறுந்தொகை காட்டும் மானுடவியல் பார்வையில் சமூகம் | பெ.மீனா |
| 75 | ICIRI 143 | தாயும் ஆனவனன | மு.பூஜா |
| 76 | ICIRI 144 | ehtypy; gujtu; epiyAk; Fzeyd;fSk; | j.Qhdrf;jp |
| 77 | ICIRI 145 | தூரமே தூரமாய் போய்விடு | நா. சந்திராதேவி |
| 78 | ICIRI 146 | குறளின் குரல்: சமகாலச் சமூகச் சவால்களுக்குத் திருவள்ளுவம் முன்வைக்கும் அறவழித் தீர்வுகள் | த. பார்வதி |
| 79 | ICIRI 151 | A STUDY ON CONSUMER BEHAVIOR IN THE SELECTION OF PERSONAL CARE PRODUCTS | Mr.P.Pushparaj, Dr.P.Kathavarayan, I. Lakshmanan, J.Jamseeth Aslam |
| 80 | ICIRI 152 | A STUDY ON GREEN PACKAGING AND ITS IMPACT ON CONSUMER BEHAVIOUR | Mrs.P.Vijayalaksmi, Mr.V.Srinivasan, Ms.S.Chala, Ms.R.Sivabaala |
| 81 | ICIRI 153 | A STUDY ON THE IMPACT OF ONLINE TRADING PLATFORMS ON COMMODITY INVESTMENT BEHAVIOUR | Dr.P.Kathavarayan, A.Priciliya, G.Devanand, N.Meera |
| 82 | ICIRI 154 | A STUDY ON IMPACT OF TELEVISION ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR | Mrs.R.Devaki, Dr.P.Kathavarayan, S.Hilal Aslam, S.N.Masthan Ali |
| 83 | ICIRI 155 | A STUDY ON NEW GST (2025) AND ITS EFFECT ON RETAILERS IN TAMIL NADU | Mrs.M.Rajeswari, Mrs.S.Sowmiya, Ms.C.Yuvaranjani, Ms.G.Chrettien Medona |
| 84 | ICIRI 156 | A STUDY ON THE CAUSES OF GOLD PRICE MOVEMENTS IN THE INDIAN MARKET | Mr.S.Lokeshkumar, Dr.P.Kathavarayan, S.Sivaram, R.Keerthi |
| 85 | ICIRI 157 | A STUDY ON UNDERSTANDING CLOUD COMPUTING ARCHITECTURE AND ITS SERVICE-ORIENTED MODELS | Mr.B.Anbarasu, C.Sriram, R.Jayamala, N.Mohamed Yunas |
| 86 | ICIRI 158 | AI-DRIVEN NETWORK OPTIMIZATION FOR 6G WIRELESS NETWORKS USING MACHINE LEARNING TECHNIQUES | Dr.H.Anwer Basha, Dr.V.Divya, Sakthidevi R, Suganya R |
| 87 | ICIRI 159 | AN EFFECTUAL SUPREMACY INGESTING COMMUNICATION METHODS AND COMPONENTS FOR INTERNET OF POSSESSIONS (IOP) SOLICITATIONS | R.Sivakumar, Dr.R.Maruthaveni, Yoga Selvan S |
| 88 | ICIRI 160 | NEXT-GENERATION DATA SCIENCE: ARTIFICIAL INTELLIGENCE TECHNIQUES, APPLICATIONS, AND ETHICAL CHALLENGES | N.Manimozhi, P.Buvaneshwari, S.Ramya, Shalini M |
| 89 | ICIRI 161 | NAVIGATING PRECARITY: A CROSS-CULTURAL STUDY OF PSYCHOLOGICAL WELL-BEING AND CAREER SUSTAINABILITY AMONG GIG WORKERS | Dr.R.Aarthi Alamelu, Jaya.K |
| 90 | ICIRI 201 | AN ENERGY AWARE ROUTING PROTOCOL FOR PROLONGING NETWORK LIFETIME IN IOT BASED WIRELESS SENSOR NETWORKS | K.Rammoorthy, S.Sahana Barveen, S.Sivananthini |
| 91 | ICIRI 202 | THE ROLE OF DIGITAL TRANSFORMATION AS AN ENABLER OF A SUSTAINABLE CIRCULAR ECONOMY FOR ENVIRONMENTAL SUSTAINABILITY | Ms.Bhackiyalakshmi.A, Ms.Kirubavathi.M, Mrs.P.Shanmugasundari |
| 92 | ICIRI 203 | EXTRACTION OF ESSENTIAL OIL FROM JASMINUM SAMBAC FLOWERS | S.Induja |
| 93 | ICIRI 204 | INK THAT SPEAKS LOUDER THAN WORDS: LITERATURE AS AN INTEGRATED TOOL FOR SOCIAL AND CULTURAL RESEARCH | Kiruba.K |
| 94 | ICIRI 205 | TECHNOLOGY AND INNOVATION IN AVIATION | M.Dinesh Babu |
| 95 | ICIRI 206 | MEDICAL NUTRITION THERAPY FOR DIABETES MELLITUS | K.Kavitha |
| 96 | ICIRI 207 | INNOVATION IN PHYSICAL EDUCATION: INTEGRATING YOGA FOR HOLISTIC STUDENT WELL-BEING IN INDIA | S.Mahalakshmi, K.Venkateshwari |
| 97 | ICIRI 208 | A STUDY ON THE IMPACT OF DIGITAL PAYMENT SYSTEMS ON CONSUMER BUYING BEHAVIOUR | Shanmugasundari.P, Bhackiyalakshmi.A, Kirubavathi.M |
| 98 | ICIRI 209 | THE ARCHITECTURE OF THE SELF: SPATIAL CONFLICT AND IDENTITY IN CHITRA BANERJEE DIVAKARUNI’S “THE WORD LOVE” | Mr.R.Rajiv, Ms.E.Annett |
| 99 | ICIRI 251 | A STUDY ON DEMOGRAPHIC PROFILE AND SPENDING PATTERN OF PAROTTA CONSUMERS IN MADURAI CITY | Aashika.B, Dr.Sangeetha |
| 100 | ICIRI 252 | A STUDY ON IMPACT OF USAGE OF AI AMONGST IT PROFESSIONALS: WITH SPECIAL REFERENCE TO CHENNAI CITY | Ms.N.Amirtha, Dr.S.Fatima Rosaline Mary |
| 101 | ICIRI 253 | AN ANALYSIS ON SAVING HABITS AMONG ENGINEERING COLLEGE STUDENTS IN MADURAI CITY | A.Aruna Devi, Dr.S.Maria Nisha |
| 102 | ICIRI 254 | A STUDY ON THE INFLUENCE OF TV ADVERTISEMENTS ON CHILDREN AND THEIR ROLE IN FAMILY PURCHASE DECISIONS IN MADURAI CITY | Abirami.G, Dr.P.Ruby Leela |
| 103 | ICIRI 255 | A STUDY ON CONSUMER ATTITUDES TOWARDS TELEMARKETING CALLS FROM FINANCIAL INSTITUTIONS | A.Divya Meenakchi, Dr.K.Sangeetha |
| 104 | ICIRI 256 | IMPACT OF LINKEDIN ON PROFESSIONAL NETWORKING AMONG COLLEGE STUDENTS | Gayathri.S, Dr.Sr.Bindhu Antony |
| 105 | ICIRI 257 | A STUDY ON INFLUENCING FACTOR OF INSTAGRAM MARKETING ON CONSUMER BUYING BEHAVIOUR | Ms.P.Gowri, Dr.T.K.Lathameheswari |
| 106 | ICIRI 258 | FAST BITES AND QUICK CHOICES: AN ANALYSIS OF JUNK FOOD CONSUMER BEHAVIOUR AMONG YOUTH IN MADURAI CITY | Irfana Fathima.S, Dr.S.Maria Nisha |
| 107 | ICIRI 259 | AWARENESS OF TAX PLANNING MEASURES AMONG SALARIED EMPLOYEES IN MADURAI CITY: AN ANALYTICAL STUDY | S.Jalathitha Kasvi, Dr.V.Suganya |
| 108 | ICIRI 260 | A STUDY ON ONLINE SHOPPING BEHAVIOUR OF WORKING WOMEN TOWARDS THE PURCHASE OF FASHION JEWELLERY WITH SPECIAL REFERENCE TO MADURAI DISTRICT | Jelin Jenisha.A, Dr.P.Ruby Leela |
| 109 | ICIRI 261 | CUSTOMER PERCEPTION TOWARDS ELECTRIC VEHICLES AS A GREEN INVESTMENT WITH SPECIAL REFERENCE TO MADURAI CITY | Ms.A.Karunya, Dr.S.Fatima Rosaline Mary |
| 110 | ICIRI 262 | STUDY ON CONSUMER PREFERENCE TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO AMAZON IN MADURAI CITY | G.Kavipriya, Dr.C.Lucia Vanitha |
| 111 | ICIRI 263 | A STUDY ON CONSUMER PERCEPTION ON MEESHO | Ms.M.Kavitha, Dr.T.K.Latha Maheswari |
| 112 | ICIRI 264 | A STUDY ON CONSUMER SATISFACTION TOWARDS SWIGGY IN MADURAI CITY | K.Keerthana, Dr.V.Suganya |
| 113 | ICIRI 265 | FACTORS INFLUENCING CUSTOMER SATISFACTION TOWARDS GOOGLE PAY IN MADURAI DISTRICT | Ms.S.Medha, Dr.T.K.Latha Maheswari |
| 114 | ICIRI 266 | CUSTOMER SATISFACTION TOWARDS D-MART IN MADURAI DISTRICT | Ms.K.Monica, Dr.T.K.Latha Maheswari |
| 115 | ICIRI 267 | IMPACT OF DIGITAL PAYMENT PLATFORMS (UPI) ON SPENDING HABITS OF COLLEGE STUDENTS WITH SPECIAL REFERENCE TO MADURAI CITY | Ms.S.Mubitha, Dr.S.Fatima Rosaline Mary |
| 116 | ICIRI 268 | A STUDY ON CASHLESS BEHAVIOUR AMONG ARTS AND SCIENCE COLLEGE STUDENTS IN MADURAI CITY | M.Muthulakshmi, Dr.C.Lucia Vanitha |
| 117 | ICIRI 269 | CLOUD KITCHENS IN MADURAI CITY: CONSUMER OPINIONS AND PURCHASING PATTERNS | Nanthini.S, Dr.Mrs.P.Kalaiselvi |
| 118 | ICIRI 270 | FINANCIAL INCLUSION AND WELFARE SCHEMES FOR PERSONS WITH DISABILITIES IN THE FRAMEWORK OF VIKSIT BHARAT 2047: EVIDENCE FROM MADURAI CITY | Nivetha Meenatchi, Dr.C.Lucia Vanitha |
| 119 | ICIRI 271 | A STUDY ON ONLINE GROCERY PURCHASE BEHAVIOUR OF ZEPTO USERS IN MADURAI CITY | Preethi.P, Dr.S.Maria Nisha |
| 120 | ICIRI 272 | CONTRIBUTION OF WOMEN HOME-BASED ENTREPRENEURS ECONOMIC AND SOCIAL SUSTAINABILITY: EVIDENCE FROM MADURAI CITY | Priya.M, Dr.Sr.Bindhu Antony |
| 121 | ICIRI 273 | A STUDY ON MEDIA INFLUENCE ON FAST FOOD CONSUMPTION AMONG COLLEGE STUDENTS IN MADURAI | B.Priyadharshini, Dr.Mrs.P.Kalaiselvi |
| 122 | ICIRI 274 | GREENER CHOICES FOR A STRONGER NATION: ROLE OF GREEN MARKETING AND ORGANIC FOOD FOR SUSTAINABLE DEVELOPMENT | M.Rexlin Mary, Dr.S.Maria Nisha |
| 123 | ICIRI 275 | IMPACT OF SOCIAL MEDIA CREATORS ON YOUTH PURCHASE DECISION | Roja.J, Dr.Mrs.P.Kalaiselvi |
| 124 | ICIRI 276 | A STUDY ON CUSTOMER SATISFACTION TOWARDS NYKAA IN MADURAI CITY | Ms.S.Roselin Sheebha, Ms.B.Shahana Varshini |
| 125 | ICIRI 277 | EFFICIENCY OF ONLINE VERSUS OFFLINE COACHING CENTRES FOR CA, CMA, AND CS EXAMINATIONS IN MADURAI CITY | R.Santhanamari, Dr.K.Sangeetha |
| 126 | ICIRI 278 | THE ROLE OF FINANCIAL PRODUCTS IN SHAPING THE INVESTMENT BEHAVIOUR OF WORKING WOMEN IN THE DIGITAL ERA: WITH SPECIAL REFERENCE TO MADURAI CITY | E.K.Santhiya, Dr.K.Sangeetha |
| 127 | ICIRI 279 | A STUDY ON CONSUMERS STORE CHOICE BEHAVIOUR IN JEWELLERY RETAILING WITH SPECIAL REFERENCE TO MADURAI CITY | Savitha.R, Dr.P.Ruby Leela |
| 128 | ICIRI 280 | A STUDY ON VIEWERS PERSPECTIVES TOWARDS THE REPRESENTATION OF WOMEN IN ADVERTISEMENTS IN MADURAI DISTRICT | Shenbagam.S, Dr.P.Ruby Leela |
| 129 | ICIRI 281 | A STUDY ON STUDENTS AWARENESS TOWARDS ETHICAL CONSUMERISM IN MADURAI CITY | Ms.U.Soundharya, Dr.P.Ruby Leela |
| 130 | ICIRI 282 | A STUDY ON THE AWARENESS AND USAGE LEVEL OF SWAYAM COURSES AMONG COLLEGE STUDENTS IN MADURAI CITY | A.Susmitha Jen, Dr.C.Lucia Vanitha |
| 131 | ICIRI 283 | A STUDY ON THE IMPACT OF ONLINE SHOPPING ON COLLEGE STUDENTS IN MADURAI CITY | Vinothini.R, Dr.S.Maria Nisha |
| 132 | ICIRI 284 | PERCEPTION OF POLICYHOLDERS TOWARDS STAR HEALTH INSURANCE SCHEMES WITH REFERENCE TO MADURAI DISTRICT | Ms.M.Harini, Dr.T.K.Latha Maheswari |
| 133 | ICIRI 285 | IMPACT OF INTERNSHIP PROGRAMMES ON STUDENT’S PROFESSIONAL DEVELOPMENT AND WORKPLACE SKILLS: A STUDY IN MADURAI CITY | Jesu Antony Manisha.A, Dr.Sangeetha |
| 134 | ICIRI 286 | IMPACT OF FINTECH SERVICES ON THE BANKING SECTOR: A STUDY WITH REFERENCE TO MADURAI CITY | Mareeswari Mariyappan, Dr.V.Suganya |
| 135 | ICIRI 287 | A STUDY ON WORK LIFE BALANCE AND STRESS AMONG WOMEN PROFESSORS IN MADURAI CITY | Shifarahaseenm, Dr.C.Lucia Vanitha |
| 136 | ICIRI 288 | CONSUMER BUYING BEHAVIOUR TOWARDS GREEN PRODUCTS WITH SPECIAL REFERENCE TO MADURAI CITY | Ms.J.Thanga Priya, Dr.S.Fatima Rosaline Mary |
| 137 | ICIRI 289 | AN ANALYSIS OF HEALTH EXPENDITURE OF WOMEN IN THE CONTEXT OF MADURAI CITY | Dharshana.M, Dr.Mrs.P.Kalaiselvi |